![]() ![]() The campaign is upbeat and on-trend, featuring fresh and playful graphics that highlight the unique attributes of the Gila River’s brand. The spots feature guests enjoying Gila River’s luxury and Las Vegas-style amenities with “You Do You” as the focus of the campaign serving as a consumer invitation and a brand declaration. The integrated campaign includes two multi-channel video spots and a variety of extensions across paid social media, organic social media, out of home advertising (OOH), print, radio, and property signage. Partners and Gila River emphasize the importance of being yourself and “Doing You” in the campaign. ![]() By leveraging a shared value of inclusivity, O.H. This updated and refreshed campaign serves as an invitation to every ‘You’ out there using a diverse cast with personalized animated art to connect with the new audience. ![]() The result, a brand-new iteration of Gila River’s long-running “You Do You” campaign. Partners with attracting a younger segment of guests to maintain its growth trajectory. In an effort to continue the growth, the brand tasked O.H. Gila River, a tribal gaming enterprise based in Chandler, Arizona, has achieved consistent growth throughout the years because of its nontraditional marketing tactics. LEARN MORE: $180 million Santan Mountain Casino will open June 30 Gila River Resorts & Casinos has announced the evolution of its “You Do You” brand campaign with an all-new concept created by its agency of record, O.H. ![]()
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